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I happened upon Sithara by Sriya through a friend and was immediately intrigued. Here was a line of fashion that emphasized western laid-back attitude on the skeleton of Desi class and elegance. And it was designed by a young Desi woman.

 

Sithara by Sriya is dedicated to “preserving diversity while celebrating authenticity,” which is why I felt like it would be the perfect space for me to explore this intersection between Western and Desi fashion, while also navigating my own relationship with both cultures. 

Saniya Soni

Storyteller

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"A platform to encourage individuals to showcase who they are, embrace their stories, and feel empowered. Where creatives can collaborate and promote the beauty within. #BeYourOwnSithara  is a reminder that anyone can shine."