our story

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meet the founder: sriya

I was born and raised in the US,  but constantly in touch with and celebrating my South-Asian roots - with fashion being a major outlet for expression.

 

After working as a fashion/style writer and illustrator, I started Sithara as a way for me to manifest my own designs and visions while combining various elements from my life as a South-Asian American woman.

 

Since then, it has become an outlet for collaboration, empowerment, and encouragement.

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" Join me on this journey of preserving diversity while celebrating authenticity "

meet the brand: sithara

Simple, elegant, and versatile. Designs that help individuals embrace their own sense of beauty through #BeYourOwnSithara.

 

Inspired by the intricacies and silhouettes of South-Asian wear while incorporating both modern and traditional elements. Sithara translates to 'star' in multiple languages and I strive to encompass this bright aura in each piece to help my clients continue shining. Join me on this journey of preserving diversity while celebrating authenticity.

 

Each piece is made to order: carefully crafted by artisans and packaged in 100% recycled content.